Content strategy at work book

Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. It will help you to think through all the elements you need to consider. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get. Questioning the text may make equal sense in both but if youd like to start with a basic set of strategies, you could do worse than the. Understand content strategy and its business value. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. Of course, your prospects may engage with certain channels throughout the entire buying process, such as reading blog posts or following your brand on social media. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies.

If communication matters for your company or client, put content strategy to work for you. Even if youve never entertained the idea of writing a book, dont rule it out. In praise of content strategy at work this book will change how you think about building a brand. You can decide for yourself which categories you want to allow. Including case studies from teams at johns hopkins medicine, mini, icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work it presents a content strategy framework and ways to implement. Why writing a book is the best content strategy youve never. The book goes over how to do content strategy in general, and how to do it well. This book provides awesome insight into margots work as a content strategist and consultant. Stopping maybe the most undervalued strategy ever and rereading might make more sense in science, while visualization and text connections may make more sense reading literary works. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Based on new research, the book strategy that works reveals five practices for closing the strategytoexecution gap used by todays winning companies. Content marketing strategy, content strategy, and content plan. You may be a marketer at a small business, an editorial director at a brand or media company, a community manager at a startup.

Mar 08, 2011 in content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. In content strategy at work, bloomstein collects the voices of content experts from across the spectrum to tell the stories of realworld projects. Strategies that work, third edition stenhouse publishers. A lot depends on who you are and what sort of content strategy youre interested in.

A welldesigned, documented content strategy guides the companys marketing to meet or exceed its goals. Gathering together to throw out ideas has become one of the most popular brainstorming activities in business. Content strategy at work margot bloomstein appropriate, inc. Content strategy is a map to your most cherished goals. O next, identify the types of content and channels that work best for each stage of the buying cycle. I happen to work in a small shop where i wear many hats and was a bit disappointed that erin focused mainly on content strategists who work with a wide range of other team members. Socialfirst content strategy for silhouette our work. This workbook is a companion resource to chapter 11 in the new valuable content marketing book pulling together an effective content strategy. Why writing a book is the best content strategy youve. The beginners guide to blogging and content strategy youre reading this book because you believe in the power of content. In this new edition of their groundbreaking book strategies that work, stephanie harvey and anne goudvis share the work and thinking theyve done since the second edition came out a decade ago and offer new perspectives on how to explicitly teach thinking strategies so that students become engaged, thoughtful, independent readers. Content strategy is what happens in the spaces between.

This book was written as a brief introduction to content strategy related work, and the author was upfront with what the book was and wasnt in the introduction. This second edition retains all that was wonderful in the first book, while. Well show you the basic steps of a content audit here. Note that a content audit is often confused with a content strategy, but really its only one part of building an effective strategy. The beginners guide to blogging and content strategy. Packed with tools executives can use for building these five practices into their organization, it is a powerful guide to connecting. The moment im referring to the one that margot bloomstein hits on time and again in her new book content strategy at work is that even if. It grows when you leverage your influence into something bigger. For example, probloggers darren rowse gained a massive amount of positive feedback for his series 31 days to build a better blog. In the space of a few chapters, she had changed our field forever, for the better.

In erin kissanes shortbutsweet book, she digs into content strategys roots. Complete beginners guide to content strategy ux booth. Content strategy at work is a book for designers, information architects, copywriters, project managers, seo consultants, social media specialists, and anyone who wants to create better user experiences, whether in inhouse marketing departments or agency consulting engagements. How to accelerate your blogs growth with a simple content. As silhouettes social media agency, we developed a global content strategy for their key social channels, facebook and instagram. Content strategy at work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content.

If that sounds daunting, think how much harder it would be to try to evaluate, create, or revise the content without a purpose in mind. Why you are creating content, who you are helping, and how you will help them in a. We hope that it acts as a catalyst for readers to get things done. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. If your work is enterprise content strategy, solving content creation, management, and governance problems for complex clients and companies, then you need this book. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. Content strategy at work margot bloomstein appropriate. At its core, your content marketing strategy is your why. The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work.

Its way too noisy now to just hope for a good outcome. Repurposing ebook content can also work the other way. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Make smarter, achievable decisions about what content to create and how. It became a vital part of the tesco relationship with their wine community a highly engaged group interacting online and at live events and our print assets were reused both. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready contenta passion she turned into the book content everywhere from rosenfeld media. This all makes reading strategies somewhat content area specific. Content work cant be divorced from business goals, so content people need to know as much as possible about the clients understanding of their goals, writes erin kissane.

Advance praise for content strategy for the web, second edition. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. It is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. Content strategy at work by bloomstein, margot ebook. It reiterates that your strategy helps you to identify what already exists, what should be created. Working with our partners at thinkers50 we have created email protected it showcases some of the very best thinkers in the field of strategy and beyond. Everything you say here about content and content strategy can apply equally to the creation of a book. Learn more about content strategy for the web the content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Even experienced content strategists will learn something new in this guide, since we can all do with a reminder of the basics. Strategy that works, our bestselling book on how winning companies close the strategytoexecution gap.

I happily read a paper version, highlighting numerous pages and passages with yellow marker and sticky notes. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. If youre looking for a deeper dive, check out this guide from distilled and this more seofocused one from everett sizemore. Content strategy at work is a book for designers, information architects, copywriters, project managers, social media consultants, and anyone who works with visual or verbal content. Posting multiple times a week across both platforms, we combine the brands business insights with our own consumer insights. If you want to be more effective at content marketing so you drive business results, then take the time to document your content strategy. It gives you ideas for integrating content strategy and practice into organizations with varying business needs, communication goals, cultures, and politics. Content strategy for the web, kristina halvorson the industry standard primer clout. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. Strategy working closely with the tesco team and their master of wine, we created a seasonally led magazine filled with insightful editorial and beautiful imagery. Discover the processes and people behind a successful content strategy.